We were thrilled to lead this new edition of the 57th Azores Rallye, an iconic motorsport event with a storied legacy. Our challenge was to create a brand identity that captured the thrilling energy and competitive spirit of the rally while honoring its rich tradition. We developed a dynamic visual language that resonate with both die-hard fans and newcomers. This edition positions the Azores Rallye as a must-see event, showcasing the adrenaline and excitement that define it.